IdealHeel Lands Multi-Store Distribution Deal with Upscale Texas Retailer
Julian Gold to Carry IdealHeel in Austin, San Antonio, Midland & Corpus Christi
Austin, Texas – January 27, 2010 – Fashion conscious, high heel wearing women across the state of Texas are finding it much easier to protect their precious pumps from gouges, scuffs, stains and tears thanks to a new distribution agreement between renowned Texas high-end retailer, Julian Gold, and Fiumicino Inc., the Austin-based company that designs, manufactures and distributes the revolutionary high heel footwear accessory, IdealHeel.
Fiumicino, Inc. launched the IdealHeel footwear accessory line in the spring of 2009, making it an instant favorite among fashion-minded women looking for innovative ways to save money on high heel shoe repairs and companies looking to expand and diversify their footwear accessory offerings. “IdealHeel is extremely proud be in the company of some of the best and well-known shoe brands in the industry such as Salvatore Ferragamo, Sesto Meucci, Taryn Rose, Tory Burch, Valentino and Via Spiga – just a few of the fabulous brands carried in Julian Gold shoe departments,” says Michelle Patterson, President of Fiumicino, Inc. “For a new footwear accessory line, this alignment will not only help create brand awareness for IdealHeel in the high-end retail arena, but it also gives Julian Gold clientele the opportunity to purchase a one-of-a-kind product that protects their upscale high heel shoes like never before.”
IdealHeel, a temporary high heel shoe guard, is designed to slip easily and snugly over an existing pump or stiletto heel to protect both the heel shaft and the heel cap from damage caused by everyday use, as well as from rugged urban obstacles such as city grates, cracked sidewalks, grass lawns and cobblestone.  IdealHeel’s patented technology prevents costly scrapes, scuffs, gouges, tears and stains, and prevents heels from sinking in grass. IdealHeel’s discrete protection allows women to commute with confidence and arrive to a destination with heels in mint condition.
Fiumicino, Inc. launched the IdealHeel footwear accessory line in the spring of 2009, making it an instant favorite among fashion-minded women looking for innovative ways to save money on high heel shoe repairs and companies looking to expand and diversify their footwear accessory offerings. “IdealHeel is extremely proud be in the company of some of the best and well-known shoe brands in the industry such as Salvatore Ferragamo, Sesto Meucci, Taryn Rose, Tory Burch, Valentino and Via Spiga – just a few of the fabulous brands carried in Julian Gold shoe departments,” says Michelle Patterson, President of Fiumicino, Inc. “For a new footwear accessory line, this alignment will not only help create brand awareness for IdealHeel in the high-end retail arena, but it also gives Julian Gold clientele the opportunity to purchase a one-of-a-kind product that protects their upscale high heel shoes like never before.”
IdealHeel, a temporary high heel shoe guard, is designed to slip easily and snugly over an existing pump or stiletto heel to protect both the heel shaft and the heel cap from damage caused by everyday use, as well as from rugged urban obstacles such as city grates, cracked sidewalks, grass lawns and cobblestone.  IdealHeel’s patented technology prevents costly scrapes, scuffs, gouges, tears and stains, and prevents heels from sinking in grass. IdealHeel’s discrete protection allows women to commute with confidence and arrive to a destination with heels in mint condition.