IdealHeel™ Blog

A year ago, we released this 40 second PSA highlighting a woman’s relationship with her shoes.  We received so much feedback from women all of the world, we decided it to post it again on our blog.

http://www.youtube.com/watch?v=NUAh_ymTEww

Did you know that approximately 62 million pairs of shoes are serviced or repaired each year and women generate 60% of total revenues for shoe repair businesses.  (Shoe Service Institute of America) Repairs to the heel are the most common type of repair.

Walking in high heel shoes is difficult, however walking over everyday, problematic surfaces such as city street grates, cracked sidewalks, wood decks, grass lawns and cobblestone is nearly impossible and quite costly without IdealHeel.

Women are constantly getting wedged in cobblestone streets on their way to work, they are sinking in grass at outdoor weddings and they are ruining their shoes along the way, or paying a pretty penny to repair them–if they can be repaired at all!

Before IdealHeel, women had two choices when wearing high heels–”Wear and Despair” or “Wear and Repair.” Both choices are emotionally and financially draining.  Women who wear IdealHeel neither Despair or Repair, rather, their favorite shoes last much longer and they have more money to buy new shoes. It’s that simple.