IdealHeel Lands Multi-Store Distribution Deal with Upscale Texas Retailer
Fiumicino, Inc. launched the IdealHeel footwear accessory line in the spring of 2009, making it an instant favorite among fashion-minded women looking for innovative ways to save money on high heel shoe repairs and companies looking to expand and diversify their footwear accessory offerings. “IdealHeel is extremely proud be in the company of some of the best and well-known shoe brands in the industry such as Salvatore Ferragamo, Sesto Meucci, Taryn Rose, Tory Burch, Valentino and Via Spiga – just a few of the fabulous brands carried in Julian Gold shoe departments,” says Michelle Patterson, President of Fiumicino, Inc. “For a new footwear accessory line, this alignment will not only help create brand awareness for IdealHeel in the high-end retail arena, but it also gives Julian Gold clientele the opportunity to purchase a one-of-a-kind product that protects their upscale high heel shoes like never before.”
IdealHeel, a temporary high heel shoe guard, is designed to slip easily and snugly over an existing pump or stiletto heel to protect both the heel shaft and the heel cap from damage caused by everyday use, as well as from rugged urban obstacles such as city grates, cracked sidewalks, grass lawns and cobblestone.  IdealHeel’s patented technology prevents costly scrapes, scuffs, gouges, tears and stains, and prevents heels from sinking in grass. IdealHeel’s discrete protection allows women to commute with confidence and arrive to a destination with heels in mint condition.
About The Author
Michelle
I am president of Fiumicino Inc, a company that designs, manufactures and distributes IdealHeel™. IdealHeel is a revolutionary high heel shoe protective accessory line that enables women to conquer high heel obstacles with ease and confidence, while protecting their precious pumps and stylish stilettos from costly scrapes, scuffs, gouges and tears caused by cobblestone walkways, cracked sidewalks, wood decks and street grates. www.IdealHeel.com I am also co-owner of ShakeWell Creative, a full service creative agency based in Austin, Texas. We specialize in Branding, Media Relations, Event Marketing, Commercial and Institutional Video Production and Copywriting. www.ShakeWellCreative.com
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