IdealHeel Spring Sale is Here!

Spring is here and IdealHeel™ is here to make sure your outdoor high heel adventures are more enjoyable than ever this season! Enjoy 20% off your entire order when you order 2 or more pair!

Whether you are attending an outdoor wedding, a brunch atop a patio deck or simply commuting over cobblestone, street grates and cracked side walks for work everyday, IdealHeel is here to protect your precious pumps, strappy sandals and stylish stilettos from unwanted scrapes, scuffs, gouges and tears this season!

The Spring Sale is open to the public–no code or coupon needed, so pass the information along to anyone and everyone!

07

04 2010

Steps in the City – Episode 2 Now Available for Viewing!

We recently released a new Steps in the City episode. Check it out when you have a moment and enjoy! In this particular episode our high heel heroine is forced to put her favorite go-to pumps in the shoe hospital and patiently await the results of a long and complicated surgery.  The episode also highlights the unique relationship women have with their shoes, and the problematic surfaces we have to endure when wearing our favorite pair.

05

04 2010

IdealHeel Featured in the Examiner

http://www.examiner.com/x-8244-Atlanta-Shoe-Shopping-Examiner~y2010m3d3-Ideal-Heels-protects-your-heels-from-scuffs-and-scrapes

IdealHeel protects your heels from scuffs and scrapes
By Monique Colbert

If you commonly find your favorite heels end up with little scuffs and scrapes, IdealHeels offers some protection for your heels. These heel protectors even withstand the elements of the ever-changing Atlanta weather. These heel protectors were designed by a woman, a fellow shoe lover, and they come in different colors and sizes. IdealHeels protect your precious pumps and the media is buzzing about this latest must-have accessory for heel wearers. They were even featured on a local morning Atlanta television show.

Protect Your Pumps- IdealHeel is the latest footwear accessory that protects your heel from damage. Typically, when women are sporting those sexy high heels and stilettos they walk a little cautiously to prevent damage to the heel. Perhaps, you are one of those ladies who does the little tip toe type of walk when you have on your cutest heels. Well, thanks to Michelle Patterson, there is now a better way to protect your precious pumps.

IdealHeel- Michelle Patterson, a definite shoe lover, has created the IdealHeel product. This revolutionary new footwear product enables women in heels to walk more confidently and have a longer life span with their favorite heels. The ingenious product simply slides on your heel and provides instant coverage. Heel wearers have less risk from the exposure of heels to the environment once they slip on the heel protectors. With the IdealHeel women are able to walk on grass, concrete, cobblestone, patio decks, and even those tricky street grates with less worry of scratching and scuffing up their heels.

Fashionable Colors – Now, if you are worried about looking less fashionable with the IdealHeel on your shoe, there is no need to worry. It seems, these great little devices come in some of your favorite colors. The color choices are compatible with your favorite shoes. The simple design is not bulky or awkward; they smoothly cover the heel with ease. Once you slip the protectors over your heel they are virtually undetectable. Another added bonus is that they are so small once you arrive at your destination you can just slip them off and tuck them in your purse.

Sizes- The heel protectors also come in two different sizes. Thus, ladies are able to protect the mid heels and the staggering high heels. The size choices are medium, which cover 2-3 inch heels. There is also a tall size which covers 3-4 inch heels.

They Really Work- The IdealHeels even withstand the unpredictable Atlanta weather. A recent group of Atlanta testers tried the IdealHeels out on the Atlanta streets. After traveling through an unexpected downpour of sleet, gentle snow flurries, and serious windy weather the IdealHeels managed to keep the heel of the shoes dry and free of debris or scratches.

Media Blitz- These accessories are all the rage and the media buzz is definitely getting around. They were mentioned on the Wendy Williams show and our own Tracye Hutchins of Better Mornings on CBS Atlanta featured Michelle Patterson and the IdealHeels on a recent show.  Click here to view IdealHeels on Better Mornings on CBS in Atlanta.

Price- The IdealHeels retail for around 12 dollars. Yet, this is a small price to pay to extend the life of your favorite heels. The little heel savers are even reusable. Just think of the amount you are bound to save from taking your heels to the shoe repair center.

Smart Fashion Accessory- These little devices are the perfect fashion accessory for smart shoe lovers. Love your heels longer with IdealHeels and as Michelle Patterson says, “Practice Safe Steps!”

16

03 2010

IdealHeel Lands in the Southeast…

Last weekend, we exhibited at The Atlanta Shoe Market and had a wonderful show!  Everyone there was amazingly sweet, including the show organizers believe it or not!  Seriously, the retailers who visited our booth were some of the most genuinely kind people we’ve ever met.  I guess that’s the south for ya! I love it!

The show was  a huge success for us. In fact, we opened several new retail accounts (see below), and I would like to share them with you.  If you live in the area, or pass through while traveling, please tell our new friends in Alabama, Georgia, North Carolina and South Carolina hello!

Also, in case you missed us on Better Mornings Atlanta (CBS) last week, check out Tracye Hutchins awesome interview with IdealHeel creator, Michelle Patterson.

ALABAMA

Cobblestone Shoe & Boot (Pelham, AL)

Hoover Shoe Repair (Hoover, AL)

Shoefly (Rosedale, AL)

Shoezy Q (Homewood, AL)

GEORGIA

Zoey Simone Boutique (Mableton, GA)

NORTH CAROLINA

Abundantly More (Rocky Mount, NC)

Highland Hiker (Highlands, NC)

Shoe Fixation (Columbia, SC)

SOUTH CAROLINA

Ashtons (Columbia, SC)


01

03 2010

Better Mornings Atlanta (CBS) Featuring IdealHeel Monday Morning!

E-Blast-AtlantaCBS

Tune into Better Mornings Atlanta (CBS) this Monday Morning (2/22)!

Better Mornings Atlanta
host Tracye Hutchins will talk to IdealHeel President and creator, Michelle Patterson, about the product line, and how women everywhere can avoid costly high heel damage caused by problematic walking surfaces such as cobblestone streets, wood decks, street grates, cracked sidewalks and grass. Segments are live and will air at 5:40 am and 6:40 am.

19

02 2010

IdealHeel Lands Multi-Store Distribution Deal with Upscale Texas Retailer

Julian Gold to Carry IdealHeel in Austin, San Antonio, Midland & Corpus Christi

Austin, Texas – January 27, 2010 – Fashion conscious, high heel wearing women across the state of Texas are finding it much easier to protect their precious pumps from gouges, scuffs, stains and tears thanks to a new distribution agreement between renowned Texas high-end retailer, Julian Gold, and Fiumicino Inc., the Austin-based company that designs, manufactures and distributes the revolutionary high heel footwear accessory, IdealHeel.

Fiumicino, Inc. launched the IdealHeel footwear accessory line in the spring of 2009, making it an instant favorite among fashion-minded women looking for innovative ways to save money on high heel shoe repairs and companies looking to expand and diversify their footwear accessory offerings. “IdealHeel is extremely proud be in the company of some of the best and well-known shoe brands in the industry such as Salvatore Ferragamo, Sesto Meucci, Taryn Rose, Tory Burch, Valentino and Via Spiga – just a few of the fabulous brands carried in Julian Gold shoe departments,” says Michelle Patterson, President of Fiumicino, Inc. “For a new footwear accessory line, this alignment will not only help create brand awareness for IdealHeel in the high-end retail arena, but it also gives Julian Gold clientele the opportunity to purchase a one-of-a-kind product that protects their upscale high heel shoes like never before.”

IdealHeel, a temporary high heel shoe guard, is designed to slip easily and snugly over an existing pump or stiletto heel to protect both the heel shaft and the heel cap from damage caused by everyday use, as well as from rugged urban obstacles such as city grates, cracked sidewalks, grass lawns and cobblestone.  IdealHeel’s patented technology prevents costly scrapes, scuffs, gouges, tears and stains, and prevents heels from sinking in grass. IdealHeel’s discrete protection allows women to commute with confidence and arrive to a destination with heels in mint condition.

26

01 2010

High Heel Protectors Make Footwear Funerals a Thing of the Past

A year ago, we released this 40 second PSA highlighting a woman’s relationship with her shoes.  We received so much feedback from women all of the world, we decided it to post it again on our blog.

http://www.youtube.com/watch?v=NUAh_ymTEww

Did you know that approximately 62 million pairs of shoes are serviced or repaired each year and women generate 60% of total revenues for shoe repair businesses.  (Shoe Service Institute of America) Repairs to the heel are the most common type of repair.

Walking in high heel shoes is difficult, however walking over everyday, problematic surfaces such as city street grates, cracked sidewalks, wood decks, grass lawns and cobblestone is nearly impossible and quite costly without IdealHeel.

Women are constantly getting wedged in cobblestone streets on their way to work, they are sinking in grass at outdoor weddings and they are ruining their shoes along the way, or paying a pretty penny to repair them–if they can be repaired at all!

Before IdealHeel, women had two choices when wearing high heels–”Wear and Despair” or “Wear and Repair.” Both choices are emotionally and financially draining.  Women who wear IdealHeel neither Despair or Repair, rather, their favorite shoes last much longer and they have more money to buy new shoes. It’s that simple.

07

01 2010

Ideal Gift this Holiday Season, IdealHeel

E-Blast_Holiday2

Our New Size Medium & New Colors, Clear and Dark Brown, are finally here! Enjoy 20% Off now through December 31, 2009 when you order 2 or more pair of IdealHeels (any size/any color)!

Did you know…

- Repairing or replacing a scuffed/torn heel can cost $25-$75 per pair at the cobbler.
- Repairing the tip of a heel can cost $9-$15 per pair.
- A single pair of IdealHeels cost only $12.99!

Benefits of Wearing IdealHeel

1) The high heel shoes you love, and love to wear will last longer!
2) You will save hundreds of dollars in shoe repairs!
3) You will conquer high heel obstacles with ease and confidence and avoid embarrassing high heel disasters caused by cobblestone, grass, street grates, wood decking and cracked sidewalks!

What IdealHeel Fans Are Saying…

“IdealHeel’s patented technology provides complete heel protection, expands the life of the high heel shoe and improves the experience of wearing high heels for women.”
- FashionTrendsetter.com

“I have been in an airport, a bus and a train today, and have been so thankful to have IdealHeels on my shoes!”  Allie – Washington, D.C.

“I have to tell you how fabulous my first day with IdealHeel has been. I didn’t trip, fall or scuff my heel once, and, in fact, felt a whole lot more stable in my fashionable new accessory!”  Chantal – Austin, TX

“IdealHeels are awesome! They made my boots way more easier to dance in…yet another great benefit! “  Erin – Austin, TX

IMPORTANT SIZING INFORMATION

IdealHeels are designed to fit stiletto high heels. Size Medium fits 2-3 inch heels and Size Tall fits 3-4.5 inch heels.  If the bottom of your heel is wider than a dime, or if your heel widens at the top dramatically, your heels may be too thick for this product.

15

12 2009

IdealHeel Saves Women Hundreds of Dollars in Shoe Repair Fees

Cobblers across the globe see millions of women every single day who need the heel of their high heel shoe repaired or replaced. In fact, it’s the most common type of shoe repair performed.  The cost of this ranges from $9 – $15 a pair for replacing the heel tip, and between $25 – $75 (See image below) to repair the heel shaft, if it can be repaired at all!100_2871

Women spend hundreds of dollars a year on shoes to begin with, and hundreds more on repairing these same shoes.  You will save HUNDREDS of dollars a year in shoe repair fees simply by wearing IdealHeel.

Experts say that women purchase something when the value of that thing exceeds the cost of it, so spend $12.99 now on a pair of IdealHeels and save hundreds in shoe repair fees in 2010!

On a personal note, I have been wearing IdealHeels on my heels since November 2008. It is now December 2009 and I have not gone to the cobbler for heel repairs ONCE! Furthermore, in 2008, I spent $350 in shoe repairs. In 2009, I spent $0! The shoes I purchased a year ago, still look brand new!

Practice Safe Steps™, and protect the shoes you love!

10

12 2009

IdealHeel Pre-Sale Begins!

TwitterIdealHeel.comLogo

IDEALHEEL HOLIDAY PRESALE

Take advantage of our Holiday Presale and get the New Colors and Sizes before anyone else!  The Colors and Sizes in stock (Tall CAMEL, BLACK and FUCHSIA) will ship immediately, and the New Colors (DARK BROWN and CLEAR) and Size (MEDIUM) will ship the second week of December.  The best part is, you will only be charged once for shipping, and you will receive your IdealHeels in time for holiday parties and gift giving! Start Shopping Now!

01

12 2009